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Nudie Jeans is a Swedish brand that started up in 2001. Nudie believe (as we do) that were all sad when our favorite pair of jeans are on their last legs and Therefore started making denim on the ethos that they will wear and last like a second skin. The indigo and denim are living materials, so the more you wear them, the more you get out of them. For a newish brand Nudie has a big and established following, with a numerous amounts of cuts and styles it’s pretty easy to find a pair that will last and perfect with you. Nudie also pride them selves on corporate social responsibility, using 100% organic cotton, have a high human rights ethic, with no sweatshop labour and an on going campaign with Amnesty international.
Pavilion Clothing now feature a range of Nudie Jeans jackets and Nudie Jeans jeans.
